Travel Journalism
Master inGASTRONOMICJOURNALISM & COMMUNICATION
Every dish has a story. Learn to tell it.
Next edition: May 2027
Live classes in English · Early-bird discount for early enrollments
Pay in up to 12 monthly installments
The program
Food is culture. Learn to report it like a journalist.
Program description
The Master in Gastronomic Journalism and Communication is a 100% online professional program (Zoom + virtual campus) for writers, journalists, cooks and creators who want to tell the stories behind food: chefs, producers, markets, traditions and the places they come from.
From the kitchen to the page
You learn to report, write, photograph and film food with a journalist’s eye, and to build communication strategies for restaurants, food brands and destinations.
Taught by food writers and photographers
Live classes in English with food journalists, editors, photographers and communicators who publish for international media and brands.
Learn to taste, ask, listen, and turn every table into a story.
- Live classes in English
- From anywhere in the world
- Rewatch every class
- Publish in Travel & Create, our magazine
Expected student outcomes
When you finish the program, you will be able to:
- Report, write and pitch food stories, reviews and features for print and digital media
- Understand food as culture: producers, markets, kitchens, traditions and identity
- Produce content in several formats: articles, photography, video and podcasts
- Design communication strategies for restaurants, chefs, food brands and destinations
- Build your personal brand and a publishable portfolio, with a distribution strategy
Format and dynamics
- 9 modules with live classes, workshops and a conference with a guest professional
- Practical assignments in every module, with personal feedback
- Virtual campus with downloadable materials, recordings, forums and resources
- Hands-on experience at Travel & Create, STJ’s own magazine
- Access to the STJ job board and to our publishing partners
Weekly sessions on Zoom, recorded so you never miss one.
A discussion forum for each subject.
Live sessions with guest professionals in every subject.
One-on-one guidance on your final master’s project.
Curriculum
9 modules, a final trip and a final project
From food reporting and narrative to photography, video, podcasting, social media and digital strategy. Every module ends with a workshop and a live conference with a guest professional.
Introduction to Gastronomic Journalism
- Definition and context
- Gastronomic journalism in traditional media
- Can you make a living from food writing?
- Workshop: food content for conventional media
Tourism Marketing and Communication
- How the tourism system works
- Destination marketing and strategic plans
- Storytelling and working with content creators
- Business models for freelance professionals
Tourism and Gastronomic Journalism
- The food journalist and the tourism professional
- Ethics in content creation
- Inside a gastronomic media outlet
- New monetization models for media
Gastronomic Narrative
- A brief history of food writing
- Structure, tone, voice and time
- Sharpening the senses
- Reviews, chronicles, features and books
Content Creation
- Podcast: planning, recording and distribution
- Video: planning and filming
- Professional editing and publishing
Social Media for Gastronomic Journalists
- Platforms and success stories for food creators
- Monetizing social media
- Analysis and metrics
- Ethics and responsibility
Gastronomic Photography
- Planning and materials
- Photography theory
- Portraits of cooks and producers
- Instagram for food journalists
Methodological Tools for Research
- The research problem and objectives
- Theoretical framework and methodology
- Data analysis and conclusions
- Tools applied to your final project
Digital Strategies
- Building your website
- AI for journalists
- LinkedIn and your personal brand
- SEO, SEM and Meta Ads
Final Project Trip
- Presenting your trip and project
- Personalized tutoring
- Pre-trip preparation
- Presentation and evaluation
Final Project
- Your publishable food story
- Feedback from your mentor
- Ready to pitch to editors and brands
Qualification
Finish with two qualifications
Prove your skills and strengthen your professional profile with two qualifications.
STJ Professional Master’s Certificate
Awarded by the School of Travel Journalism when you complete the program and your final project.
University Professional Master’s Diploma
Issued by a partner university. Choose a European diploma with ECTS credits or an American one. Optional: the issuing fee is paid separately as an administrative fee.
Faculty
Who you will learn from
Food journalists, writers, editors and photographers who are still in the field, publishing for international media and food brands.
Final master’s project
Your final exam won’t be a written test. It will be packing your bag.
Your final project is built on a real food trip that you plan, report and publish: a market, a producer, a kitchen or a culinary tradition. You bring together everything you learned (reporting, narrative, photography, video and digital strategy) into a professional, publishable story.
- Choose your destination and your angle
- Research the cuisine, its people and its producers
- Travel and report with your mentor’s guidance
- Write, edit and publish your story
One-to-one mentoring
★ What our students value mostEvery month, 45 minutes one-to-one with your Master’s director
You are never on your own behind a screen. Once a month you get a private 45-minute session with the director of the Master’s to move your final project forward, clear up any questions and review your progress. Cohort after cohort, it is what our students value most.
In every session you work on
Your final project
Choose your destination and angle, review drafts and get specific feedback so your story is ready to publish.
Your questions
Everything that doesn’t fit in class: commissions, pitches, your portfolio or your next career steps.
Your progress
Close, month-by-month follow-up so you get the most out of the Master’s.
Daniel MurilloMaster’s director
Erasmus for Young Entrepreneurs
Your final project could be the start of your business
If you live in the European Union, once you finish the master’s you can apply to Erasmus for Young Entrepreneurs, the European Commission programme that lets you work for 1 to 6 months alongside an experienced entrepreneur in another European country, with a monthly grant.
Only for residents of the European Union.
Career opportunities
Where this master can take you
Food journalist and critic
Write reviews, features and chronicles for magazines, newspapers and digital outlets.
Food content creator
Create articles, photos, videos and podcasts for your own channels and for brands.
Gastronomic tourism communication
Tell the story of a region through its food for tourism boards and destination brands.
Restaurant and food brand communication
Manage content, press and social media for chefs, restaurants, producers and food brands.
Editor and food guide writer
Edit food sections, restaurant guides and special issues on gastronomy.
Entrepreneur
Launch your own food media, newsletter, podcast or culinary experiences.
You also get access to the STJ job board, with offers from media outlets, agencies, magazines and brands, plus guidance on your portfolio and CV.
Is this master for you?
You studied journalism, tourism, communication or hospitality and want to specialize.
You want to turn your passion for food into a professional practice.
You work in marketing, PR or social media and want to focus on gastronomy.
Chefs, guides and tourism workers who want to tell their own stories.
Student voices
Hear it from our graduates
Our students and graduates share how studying at the School of Travel Journalism, with the same live, hands-on method, shaped their path.
As seen in
Our instructors’ work has appeared in
Next edition: May 2027
Your next story starts with the right training.
Live classes in English, early-bird discount for early enrollments
Pay in up to 12 monthly installments
Request Information About the Master in Gastronomic Journalism and Communication
If you’d like personalized guidance on the Master in Gastronomic Journalism and Communication, fill out this form and we’ll get in touch with you.
Frequently asked questions
Don’t leave any question unanswered. Here are all the answers you need!
How long is the Master in Gastronomic Journalism and Communication?
12 months, with 1,500 hours of training. The next edition starts in May 2027.
When can I enroll?
Enrollment for the May 2027 edition is already open, with an early-bird discount for those who enroll early. Our admissions team will give you all the details.
Is the master taught in English?
Yes. All live classes, materials and feedback are in English, with faculty who work as food journalists, writers, editors and photographers.
Does the master include a university diploma?
Yes, as an option. You always graduate with the STJ Professional Master’s Certificate, included in your tuition. On top of that, you can request a University Professional Master’s Diploma from one of our partner universities. The issuing fee is paid separately as an administrative fee.
Which university diploma can I choose?
You choose the one that fits your plans: a European diploma with ECTS credits, or an American diploma. Our admissions team will explain the details and the administrative fee for each option.
Is it an official master’s degree?
No. Both options are university-issued professional master’s diplomas, not officially accredited master’s degrees.
Is an internship mandatory?
No, an internship isn’t mandatory, but it is recommended.
Can I balance the master with my job?
Yes, the master’s is designed for each student to adapt it, allowing you to balance it with your work, schedule and other activities.
How do the monthly installments work?
You can pay in up to 12 monthly installments, financed directly by the school at a very low interest rate. Our admissions team will give you the exact plan for your case.
Is the final project trip included in the price?
No. If you travel for your final project, flights, accommodation and other travel costs are paid by the student. You can also base your project on fieldwork close to where you live.
When are the live classes?
Live classes are held in Central European Time (CET), and every session is recorded so you can watch it whenever it suits you.
Before you go
Your next trip could be your first food story.
Get the full program guide: the 9 modules, the faculty, the final project and how the master works. Our admissions team will also answer any question you have.
Next edition: May 2027. Early-bird discount for early enrollments.
Get the program guide