Start Date: February 3, 2025

Master’s in Travel Journalism

The most comprehensive training program where you will learn tools, techniques, and strategies 100% focused on the job market.

100%
Online

3/02/25 – 20/12/25

60 ECTS

Live classes

Global networking network

Recognized certification


Master’s in Travel Journalism

Personalize your learning experience by interacting with the faculty and other participants.
Live classes every week
International students
Live MasterClass
Live Creative Debates
Lifetime access to the content
Access to the job board

Price: 3.000€

Mode

100% Online (live classes)

Certification

Recognized Certification

Internships

Employment Exchange

Start Date

February 3, 2025

Pay in installments

Up to 24 monthly payments

Scholarships

In this Master’s in Travel Journalism program, you will…

Editorial Content

Master creating valuable, engaging content and content management skills.

Communication and Marketing Strategies

Gain skills in executing effective strategies with digital tools and innovative techniques.

Professional Travel Journalism

Hone your skills and navigate projects from technical, analytical, and strategic perspectives.

High Job Placement

Develop high-value skills, enhance your resume, and stand out as a top candidate in the industry.

Professional Degree

Earn a professional degree from STJ to boost your authority and stand out in the job market.

Who You’ll Learn From

Academic Faculty

Guest Experts


A dream teaching team

Here’s a small example of part of our faculty

Jaume Marin

Marketing & Tourism

Our professors have worked at:


Find Out If This Online Master’s in Travel Journalism is for You

The Online Master’s in Travel Journalism is for you, whether you want to work as a freelance professional or seek a position in an agency or company.

You Just Graduated

You have a degree in journalism, tourism, communication, advertising, or business administration, and want to specialize in a profession that enhances your employability.

You Are an Entrepreneur

Content creators who tirelessly seek new adventures in the world, exploring cultures and distant places regardless of the difficulties.

You Are a Professional

You work as a writer, editor, audiovisual producer, videographer, or filmmaker. You aspire to specialize in the exciting world of travel.

You Work in Marketing

You work in graphic design, social media, content writing, and digital advertising, among other roles. You aspire to focus on Travel Journalism to advance your career.

Discover All the Contents of Our Online Master’s in Travel Journalism

Module 1: Introduction to Travel Journalism
  • Travel Journalism: Definition and context
  • Travelers Vs. Tourists
  • Production of large and small trips
  • Relationship of travel journalism with other disciplines
  • Travel Journalism in conventional media
  • Can you make a living from travel journalism?
  • Workshop: Creating Travel Content for Conventional Media
  • Conference:
Module 2: Tourism and Travel Journalism
  • The travel journalist and the tourism professional
  • Professional ethics and content creation
  • Inside a travel communication media
  • Alternatives for freelancers, media partners, and influencers
  • Reinventing media to monetize | Part 1
  • Reinventing media to monetize | Part 2
  • Workshop: Innovation in Monetization Models for Tourism Media
  • Conference
Module 3: Tourism Marketing and Communication
  • The tourism system: All components and how it works
  • Planning and development: Strategic plans and marketing
  • Tourism marketing: Promotional actions and marketing tools
  • Inbound marketing: Storytelling and innovative promotional actions. Working with content creators
  • The customer: Who are they? B2C / B2B – Visitor Persona and Tourism Customer Journey
  • Business models as a freelance tourism creator (content creator, consultant, etc.). How to start without failing
  • Workshop: Creating Content Proposals and Promotional Actions for a Tourist Destination
  • Conference: David Miró
Module 4: Marketing for Travel Journalists
  • Introduction to tourism marketing: Definition and relevance
  • Introduction to tourism marketing: Components and strategies
  • The Marketing Plan: Vision, Mission, and Strategy Definition
  • Operational marketing: product definition
  • Communication plan
  • Marketing for tourism companies
  • Workshop: Marketing Strategies for Travel Journalists
  • Conference
Module 5: Travel Narrative
  • Brief history of travel literature
  • The journey: Before, during, and after
  • Narrative technique 1 and 2
  • Narrative technique 3 and 4
  • Writing: Press or magazine articles / Travel books
  • Writing: Travel guides / Travel blogs
  • Workshop: Travel Narrative
  • Conference: José Alejandro Adamuz
Module 6: Content Creation
  • Blogging: content creation
  • Blogging: maintenance and dissemination
  • Advanced Planning and Filming of Travel Video Projects
  • Professional Editing and Publication of Travel Videos
  • Podcast Management: Creating a podcast from scratch
  • Podcast Management: Audio editing tools
  • Workshop
  • Conference
Module 7: Social Media for Travel Journalists
  • Introduction to Social Media for Travel Journalists
  • Types of Social Media for Travel Journalists
  • Success stories and inspiration
  • Monetizing Social Media for Travel Journalists
  • Social Media Analysis and Metrics for Travel Journalists
  • Ethics and Responsibility on Social Media for Travel Journalists
  • Workshop
  • Conference
Module 8: Travel Photography
  • Photography: portrait and anthropology
  • Photographic equipment
  • Storage, editing, and publication of photographs
  • Anthropology through an image
  • Organizing a photographic trip: equipment and route planning
  • Instagram: How to make the most of it: live streams, reels, etc. (workshop)
  • Workshop
  • Conference
Module 9: Methodological Tools for Research
  • Introduction to scientific research
  • The problem and research objectives
  • Theoretical and reference framework
  • Methodological decisions: Approach and focus
  • Data analysis and conclusions
  • Methodological tools applied to the final project
  • Workshop
  • Conference
Module 10: Final Project Trip
  • Presentation of the trip and final project
  • Travel preview
  • Personalized tutoring
  • Pre-trip preparation
  • Presentation and evaluation
Module 11: Final Project

Module 12: Digital Strategies
  • Website creation
  • AI (ChatGPT, Midjourney, etc.)
  • LinkedIn: Build your personal brand
  • SEO
  • SEM
  • Meta Ads

+834

Students

+64

Countries

+42

Companies train their employees

97%

Satisfaction

Train for a High-Demand Digital Profession

The demand for journalists specialized in travel and tourism continues to grow, especially now that the tourism industry is recovering.

45,82%

Personalized Attention: Solve All Your Doubts

Enrolling in our Master’s in Travel Journalism gives you personalized online support to address any questions, helping you stay focused, motivated, and achieve your goals.

Individual Attention

We are at your disposal. Our team is committed to responding to all your queries within an average of 48 business hours.

Individual Mentor

You will always have the support of a personal tutor who will closely monitor your progress.

We ensure to provide you with efficient and timely service so you can get the answers you need as quickly as possible.

Scholarships to Train as a Travel Journalist

Academic Merit: Recognition of students with excellent academic performance in the field of journalism.

Journalistic Research: Financial support for students interested in conducting journalistic research in specific areas.

International Journalism: Funding for students interested in covering international news and events, thus fostering experience in global journalism.

Community Journalism: Financial aid for students focused on reporting and covering topics relevant to local and marginalized communities.

Final Master Trip (FMT)

Choose a destination for your Final Master Trip
Book your means of transportation
Prepare yourself and ensure success in your tasks
Pack everything you need and bring along…

Employment Exchange

In the Master’s in Travel Journalism, we are proud to offer our students comprehensive training that combines a passion for travel with journalistic skills.

Our exclusive Employment Exchange for graduates connects trained travel journalists with employers.

By enrolling in our Master in Travel Journalism, you gain access to our exclusive job board.

Our team provides personalized advice for your job search, including tips to improve your resume.

We are delighted to boost your career with our Employment Exchange, a key resource to connect you with employers.

Request Information About the Master’s in Travel Journalism

If you want personalized advice on the Master’s in Travel Journalism, fill out this form and we will get in touch with you.

Frequently Asked Questions (FAQ)

Don’t leave any question unanswered. Here we provide all the answers you need!

Contact

School of Travel Journalism

+34 623 98 10 11

hola@schooloftraveljournalism.com

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