Online course · Live
Live Online Course in Professional Strategy and Management
Learn with Ross Clarke | Run your food writing career like a business
- 100% online
- Live online
- Taught by master faculty
- STJ certificate
- Date TBC
Enrollment open
€750 €500
Single payment · or €750 in instalments
- Format: Live online
- Dates: Date TBC
- Classes: Alongside the master students
- Credit: Counts towards the master if you enrol later
- Certificate: STJ
- 15-day guarantee: No-questions refund
What you will learn
In this course
you will…
Manage public relations as a food journalist
Keep your content authentic and your role clear
Build your personal brand and a professional media kit
Read your metrics and turn insights into decisions
Manage your freelance career
Curriculum
Everything
you will cover
Live classes by video call with the faculty, hands-on workshops and masterclasses, shared with the master students.
- Class 1 · Public relations for food journalists
- Class 2 · Authenticity in gastronomic content
- Class 3 · Differential voices
- Class 4 · Personal branding and your media kit
- Class 5 · Metrics and insights
- Class 6 · Managing your freelance career
- Practical workshop
- Masterclass
Faculty
Who you will
learn from

Is it for you?
Designed for
people like you
The Online Course in Professional Strategy and Management is part of our Master in Gastronomic Journalism and Communication. You join the live classes with the master students, and what you pay counts towards the master if you enrol later.
Food writers
You write, or want to write, about cooks, producers and restaurants.
Food lovers who write
You want to turn your passion for food into publishable work.
Hospitality professionals
Chefs, sommeliers and front-of-house teams who want to tell their own stories.
How it works
Learn live,
with peace of mind
15-day guarantee
Try the course with no strings attached: if it is not what you expected, we refund you, no questions asked.
Before you go
Still have questions?
Talk to an advisor: we will walk you through the course, the faculty and the payment options. No commitment.
Book a free callRequest informationOr message us on WhatsApp

