Master’s in Travel Journalism
100%
Online
3/02/25 – 20/12/25
60 ECTS
Live classes
Global networking network
Recognized certification
Master’s in Travel Journalism
Personalize your learning experience by interacting with the faculty and other participants.
Live classes every week
International students
Live MasterClass
Live Creative Debates
Lifetime access to the content
Access to the job board
Price: 3.000€
Mode
100% Online (live classes)
Certification
Recognized Certification
Internships
Employment Exchange
Start Date
February 3, 2025
Pay in installments
Up to 24 monthly payments
Scholarships
Limited Slots Available
In this Master’s in Travel Journalism program, you will…
Editorial Content
Master creating valuable, engaging content and content management skills.
Communication and Marketing Strategies
Gain skills in executing effective strategies with digital tools and innovative techniques.
Professional Travel Journalism
Hone your skills and navigate projects from technical, analytical, and strategic perspectives.
High Job Placement
Develop high-value skills, enhance your resume, and stand out as a top candidate in the industry.
Professional Degree
Earn a professional degree from STJ to boost your authority and stand out in the job market.
Who You’ll Learn From
Academic Faculty
Director of Viajar Magazine | Founder of Inmedia Solutions
Travel Journalist | Works at Caracol and Blu Radio
Ph.D. | Expert in Tourism Marketing | Lego Serious Play Facilitator
Travel and Gastronomy Journalist | University Lecturer
Travel | Sustainability | Content Strategy & Production | Photography
Freelance Social Media Content Creator | Food Influencer | Travel Planner
Scientist, Writer, and Photographer | Documents world cultures
Food & Travel Writer | Writes for New York Times, Wall Street Journal, National Geographic & BBC
Travel Journalist | Expert in Social Media & Branded Content
Economist, Writer, Editor, Podcaster, and Travel Guide
Travel Journalist | Professional Travel Blogger
Tourism Graduate | Tourism Consultant
Guest Experts
Head of Gastronomy at National Geographic Travel
Affiliate Director at Horus Development & Consulting
Corporate & MICE Marketing Manager at Visit Norway
Director at TourisLab | Tourism Consultant
A dream teaching team
Here’s a small example of part of our faculty
Jaume Marin
Marketing & Tourism
Our professors have worked at:
Find Out If This Online Master’s in Travel Journalism is for You
The Online Master’s in Travel Journalism is for you, whether you want to work as a freelance professional or seek a position in an agency or company.
You Just Graduated
You have a degree in journalism, tourism, communication, advertising, or business administration, and want to specialize in a profession that enhances your employability.
You Are an Entrepreneur
Content creators who tirelessly seek new adventures in the world, exploring cultures and distant places regardless of the difficulties.
You Are a Professional
You work as a writer, editor, audiovisual producer, videographer, or filmmaker. You aspire to specialize in the exciting world of travel.
You Work in Marketing
You work in graphic design, social media, content writing, and digital advertising, among other roles. You aspire to focus on Travel Journalism to advance your career.
Discover All the Contents of Our Online Master’s in Travel Journalism
Module 1: Introduction to Travel Journalism
- Travel Journalism: Definition and context
- Travelers Vs. Tourists
- Production of large and small trips
- Relationship of travel journalism with other disciplines
- Travel Journalism in conventional media
- Can you make a living from travel journalism?
- Workshop: Creating Travel Content for Conventional Media
- Conference:
Module 2: Tourism and Travel Journalism
- The travel journalist and the tourism professional
- Professional ethics and content creation
- Inside a travel communication media
- Alternatives for freelancers, media partners, and influencers
- Reinventing media to monetize | Part 1
- Reinventing media to monetize | Part 2
- Workshop: Innovation in Monetization Models for Tourism Media
- Conference
Module 3: Tourism Marketing and Communication
- The tourism system: All components and how it works
- Planning and development: Strategic plans and marketing
- Tourism marketing: Promotional actions and marketing tools
- Inbound marketing: Storytelling and innovative promotional actions. Working with content creators
- The customer: Who are they? B2C / B2B – Visitor Persona and Tourism Customer Journey
- Business models as a freelance tourism creator (content creator, consultant, etc.). How to start without failing
- Workshop: Creating Content Proposals and Promotional Actions for a Tourist Destination
- Conference: David Miró
Module 4: Marketing for Travel Journalists
- Introduction to tourism marketing: Definition and relevance
- Introduction to tourism marketing: Components and strategies
- The Marketing Plan: Vision, Mission, and Strategy Definition
- Operational marketing: product definition
- Communication plan
- Marketing for tourism companies
- Workshop: Marketing Strategies for Travel Journalists
- Conference
Module 5: Travel Narrative
- Brief history of travel literature
- The journey: Before, during, and after
- Narrative technique 1 and 2
- Narrative technique 3 and 4
- Writing: Press or magazine articles / Travel books
- Writing: Travel guides / Travel blogs
- Workshop: Travel Narrative
- Conference: José Alejandro Adamuz
Module 6: Content Creation
- Blogging: content creation
- Blogging: maintenance and dissemination
- Advanced Planning and Filming of Travel Video Projects
- Professional Editing and Publication of Travel Videos
- Podcast Management: Creating a podcast from scratch
- Podcast Management: Audio editing tools
- Workshop
- Conference
Module 7: Social Media for Travel Journalists
- Introduction to Social Media for Travel Journalists
- Types of Social Media for Travel Journalists
- Success stories and inspiration
- Monetizing Social Media for Travel Journalists
- Social Media Analysis and Metrics for Travel Journalists
- Ethics and Responsibility on Social Media for Travel Journalists
- Workshop
- Conference
Module 8: Travel Photography
- Photography: portrait and anthropology
- Photographic equipment
- Storage, editing, and publication of photographs
- Anthropology through an image
- Organizing a photographic trip: equipment and route planning
- Instagram: How to make the most of it: live streams, reels, etc. (workshop)
- Workshop
- Conference
Module 9: Methodological Tools for Research
- Introduction to scientific research
- The problem and research objectives
- Theoretical and reference framework
- Methodological decisions: Approach and focus
- Data analysis and conclusions
- Methodological tools applied to the final project
- Workshop
- Conference
Module 10: Final Project Trip
- Presentation of the trip and final project
- Travel preview
- Personalized tutoring
- Pre-trip preparation
- Presentation and evaluation
Module 11: Final Project
Module 12: Digital Strategies
- Website creation
- AI (ChatGPT, Midjourney, etc.)
- LinkedIn: Build your personal brand
- SEO
- SEM
- Meta Ads
+834
Students
+64
Countries
+42
Companies train their employees
97%
Satisfaction
Train for a High-Demand Digital Profession
The demand for journalists specialized in travel and tourism continues to grow, especially now that the tourism industry is recovering.
45,82%
Increase in demand for travel journalists.
Personalized Attention: Solve All Your Doubts
Enrolling in our Master’s in Travel Journalism gives you personalized online support to address any questions, helping you stay focused, motivated, and achieve your goals.
Individual Attention
We are at your disposal. Our team is committed to responding to all your queries within an average of 48 business hours.
Individual Mentor
You will always have the support of a personal tutor who will closely monitor your progress.
We ensure to provide you with efficient and timely service so you can get the answers you need as quickly as possible.
Scholarships to Train as a Travel Journalist
Academic Merit: Recognition of students with excellent academic performance in the field of journalism.
Journalistic Research: Financial support for students interested in conducting journalistic research in specific areas.
International Journalism: Funding for students interested in covering international news and events, thus fostering experience in global journalism.
Community Journalism: Financial aid for students focused on reporting and covering topics relevant to local and marginalized communities.
Final Master Trip (FMT)
Choose a destination for your Final Master Trip
Book your means of transportation
Prepare yourself and ensure success in your tasks
Pack everything you need and bring along…
Employment Exchange
In the Master’s in Travel Journalism, we are proud to offer our students comprehensive training that combines a passion for travel with journalistic skills.
Our exclusive Employment Exchange for graduates connects trained travel journalists with employers.
By enrolling in our Master in Travel Journalism, you gain access to our exclusive job board.
Our team provides personalized advice for your job search, including tips to improve your resume.
We are delighted to boost your career with our Employment Exchange, a key resource to connect you with employers.
Request Information About the Master’s in Travel Journalism
If you want personalized advice on the Master’s in Travel Journalism, fill out this form and we will get in touch with you.
Frequently Asked Questions (FAQ)
Don’t leave any question unanswered. Here we provide all the answers you need!
How long does the Master in Travel Journalism at STJ last?
The master’s program lasts for 10 months.
Is it mandatory to complete an internship?
No, it is not mandatory to complete an internship, but it is highly recommended.
Will I be able to balance the Master in Travel Journalism with my job?”
Yes, the Master’s program is designed to be flexible, allowing each student to adapt it according to their needs. This means you can balance it with your job, schedule, and other activities.
What is our refund policy?
In all of our programs, you have a 15-day guarantee period starting from the beginning of the program.