Intensive program · Live
Live Destination Marketing and Experiential Tourism Intensive Program
Branding, digital strategy and responsible tourism to promote destinations and experiences.
- 100% online
- Live online
- Taught by master faculty
- STJ certificate
- Date TBC
Enrollment open
€2,000 €997
Offer until 30 November · Pay in up to 12 instalments
- Format: Live online
- Dates: Date TBC
- Content: 32 live sessions
- Classes: Alongside the master students
- Credit: Counts towards the master if you enrol later
- Certificate: STJ
What you will learn
In this program
you will…
Branding, Content and Marketing in Experiential Tourism
Understand how the tourism system works. Use planning and management tools for destinations.
Digital Strategies
Build your own website. Use AI tools in your daily work.
Tourism and Travel Journalism
Understand the relationship between travel journalists and tourism professionals. Create content with professional ethics.
Sustainable Tourism
Understand the principles of sustainable tourism. Report on environment, ecology and conservation.
Curriculum
Everything
you will cover
Live classes by video call with the faculty, hands-on workshops and masterclasses, shared with the master students.
Branding, Content and Marketing in Experiential Tourism
- Tourism planning and management tools
- Marketing and positioning of destinations
- Inbound marketing and destination promotion
- Storytelling, branding and experience design
- Case studies
- Ethics, sustainability and the role of the travel journalist
- Practical workshop
- Masterclass
Digital Strategies
- Website creation
- AI tools for journalists
- Building your brand and media kit
- LinkedIn and your personal brand
- SEO
- SEM and Meta Ads
- Practical workshop
- Masterclass
Tourism and Travel Journalism
- The travel journalist and the tourism professional
- Professional ethics and content creation
- Inside a specialised travel media outlet
- Freelance alternatives, media partners and influencers
- Reinventing media to monetize, part 1
- Reinventing media to monetize, part 2
- Practical workshop
- Masterclass
Sustainable Tourism
- Introduction to sustainable tourism
- Environment, ecology and conservation
- Wildlife and tourism
- Community development and self-determination
- Cultural conservation and social responsibility
- Measurability and accountability
- Practical workshop
- Masterclass
Faculty
Who you will
learn from
How it works
Learn live,
with the faculty
Schedule
Live classes by video call (Zoom), with the date of every session published in the campus calendar. Each session is recorded and uploaded to the online campus, so if you miss one you can catch up whenever you like.
How you learn
You learn live with the faculty and share the virtual classroom with the master’s students: ask questions, take part and get feedback on your work. Classes are complemented by practical workshops, master classes and materials on the campus.
Payment
You can pay in up to 12 instalments. Get in touch and we will walk you through every payment and financing option.
