Live Food Media Professional Intensive Program

Intensive program · Live

Live Food Media Professional Intensive Program

Run your food media career like a business: strategy, photography, digital and journalistic technique.

  • 100% online
  • Live online
  • Taught by master faculty
  • STJ certificate
  • Date TBC

Enrollment open

€2,000 €997

Offer until 30 November · Pay in up to 12 instalments

  • Format: Live online
  • Dates: Date TBC
  • Content: 31 live sessions
  • Classes: Alongside the master students
  • Credit: Counts towards the master if you enrol later
  • Certificate: STJ
Enroll nowQuestions? Message us on WhatsApp

What you will learn

In this program
you will…

Professional Strategy and Management

Manage public relations as a food journalist. Keep your content authentic and your role clear.

Food Photography

Compose dishes and food scenes with intent. Work with visual narrative and colour.

Digital Strategies

Build your own website. Use AI tools in your daily work.

Journalistic Techniques in Gastronomy

Understand what gastronomic journalism is and the role of the food journalist. Apply journalistic techniques to food stories.

Curriculum

Everything
you will cover

Live classes by video call with the faculty, hands-on workshops and masterclasses, shared with the master students.

Professional Strategy and Management

  1. Public relations for food journalists
  2. Authenticity in gastronomic content
  3. Differential voices
  4. Personal branding and your media kit
  5. Metrics and insights
  6. Managing your freelance career
  7. Practical workshop
  8. Masterclass

Food Photography

  1. Introduction to photography and composition
  2. Visual narrative and colour
  3. Lighting and editing
  4. Studio vs. food and beverage venues
  5. Lifestyle photography and food photographers
  6. Real case analysis
  7. Practical workshop
  8. Masterclass

Digital Strategies

  1. Website creation
  2. AI tools for journalists
  3. Building your brand and media kit
  4. LinkedIn and your personal brand
  5. SEO
  6. SEM and Meta Ads
  7. Practical workshop
  8. Masterclass

Journalistic Techniques in Gastronomy

  1. Definition and context
  2. Journalistic techniques in gastronomy
  3. Gastronomic journalism in traditional media
  4. Food content for conventional media
  5. Can you make a living from food writing?
  6. Practical workshop
  7. Masterclass

Faculty

Who you will
learn from

Ross Clarke
Ross ClarkeAward-winning travel, food and wine writer and editor who splits his time between London, Cardiff and Spain. He has written for the BBC, National Geographic Traveller, The Sunday Times and Lonely Planet, was editor-in-chief at Mandarin Oriental Hotel Group and lectures on Cardiff University’s MA in Magazine Journalism.
Alex Shytsman
Alex ShytsmanNew York-based food photographer, writer and recipe developer, and creator of the plant-based recipe site The New Baguette. Co-author of The Complete Vegan Cookbook, she has published in The Kitchn, Food52 and HuffPost, and has taught food photography at the Institute of Culinary Education.
Tina Nielsen
Tina NielsenDanish-born food journalist and editor who has lived in the UK since 1997. She edits Foodservice Consultant, the FCSI magazine on hospitality and foodservice, and writes Gastronomic Narratives, a newsletter about the farmers, fishers and makers behind our food.
Claudia González Crespo
Claudia González CrespoMadrid-based food communicator and journalist, founder of the Viva la Boca project. A former member of the elBullifoundation team, she wrote Qué es cocinar for Ferran Adrià’s Bullipedia, co-hosts the Tragoymedio podcast and writes restaurant guides for Time Out Madrid.

How it works

Learn live,
with the faculty

Schedule

Live classes by video call (Zoom), with the date of every session published in the campus calendar. Each session is recorded and uploaded to the online campus, so if you miss one you can catch up whenever you like.

How you learn

You learn live with the faculty and share the virtual classroom with the master’s students: ask questions, take part and get feedback on your work. Classes are complemented by practical workshops, master classes and materials on the campus.

Payment

You can pay in up to 12 instalments. Get in touch and we will walk you through every payment and financing option.

Contact

School of Travel Journalism S.L.

CIF: B44734986

BARCELONA, SPAIN

+44 7361587597

hola@schooloftraveljournalism.com

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