Online course · Self-paced
Self-Paced Online Course in Branding, Content and Marketing in Experiential Tourism
Listen, learn and practise whenever you like | Destinations, branding and storytelling
- 100% online
- Self-paced
- Podcast format
- Lifetime access
- STJ certificate
Enrollment open
€499 €247
Pay in up to 12 instalments
- Format: Self-paced
- Content: Podcast-style audio, videos and slides
- Assignments: Practical exercises for every topic
- Lifetime access: Yes
- Certificate: STJ
- 15-day guarantee: No-questions refund
What you will learn
In this course
you will…
Understand how the tourism system works
Use planning and management tools for destinations
Apply marketing and positioning to tourist destinations
Design storytelling, branding and experiences
Work as a freelancer with destinations and brands
Curriculum
Everything
you will cover
Podcast-style audio sessions, videos, downloadable slides and practical assignments for every topic.
- Session 1 · Tourism planning and management tools
- Session 2 · Marketing and positioning of destinations
- Session 3 · Inbound marketing and destination promotion
- Session 4 · Storytelling, branding and experience design
- Session 5 · Case studies
- Session 6 · Ethics, sustainability and the role of the travel journalist
- Practical workshop
- Professional case study
Format
What’s included
in the course
- Podcast-style audio sessions to listen to anywhere
- Videos and downloadable slides for every topic
- Practical assignments to apply what you learn
- Lifetime access to all the content
- STJ certificate when you finish
- 15-day guarantee: if it is not what you expected, we refund you
Is it for you?
Designed for
people like you
The Online Course in Branding, Content and Marketing in Experiential Tourism is part of our Master in Travel Journalism. Study at your own pace, with lifetime access.
Aspiring travel writers
You want to turn your trips into stories that editors and readers want.
Communication professionals
You work in marketing, PR or social media and want to specialise in travel.
Tourism professionals
Guides, agents and destination teams who want to tell their own stories.
How it works
Learn at your own pace,
with peace of mind
15-day guarantee
Try the course with no strings attached: if it is not what you expected, we refund you, no questions asked.
Before you go
Still have questions?
Talk to an advisor: we will walk you through the course, the faculty and the payment options. No commitment.
Book a free callRequest informationOr message us on WhatsApp