In the current landscape, video format reigns supreme on social networks. Here, we provide key recommendations for starting your own travel audiovisual project, along with various monetization options. With millions of travel videos out there, it’s crucial to stand out from the typical “What to see in Bali?” or “Where to eat in Rome?” content. To add value, seek out deep stories and authentic characters, offering a unique perspective on destinations that hasn’t been explored before.
Creating Travel Audiovisual Content
To create a compelling travel video and effectively tell its story, it’s essential to understand the entire creation process. This begins with the development of a script, where the theme, synopsis, and planned shots are outlined. Once the script is finalized, the filming, recording, and editing phases commence. Overcoming the fear of starting is crucial, which is why the content creation module of the Master in Travel Journalism offers an excellent opportunity to dive into video production.
Keeping an open eye for stories within your immediate surroundings is equally important. There is no need to seek out exotic and distant tales when many compelling stories can be found close to home. In addition to mastering audiovisual content creation, a key objective is for students to learn to appreciate and explore nearby narratives. Proximity does not diminish the interest or value of a story; local stories can be just as captivating as those from far-off places.
How to Create Travel Videos?
- Title
- Theme
- Summary
- Characters
- Target Audience
- Objectives
Mood Board:
- Script Outline
- Scene Breakdown
In addition to considering the pre-production and filming stages, selecting the right editing tool for your travel videos is crucial, as each tool offers distinct features. Popular options include Canva, iMovie, DaVinci Resolve, Adobe Premiere Pro, and Filmora, each providing unique functionalities to enhance your video editing process.
Tips for Creating Compelling Travel Videos
- Watch travel documentaries, videos, or movies for inspiration and ideas for both recording and editing.
- Incorporate detail shots or, if available, aerial shots from a drone to complement the standard angle shots.
- Blend voice-over narration with character interviews, including medium or close-up footage of these interviews.
- Use ambient sounds to reinforce the story and create a more immersive experience.
- Combine narration with background music that complements the scene or reflects the character of the destination, ensuring to respect copyright regulations.
- Add subtitles to improve accessibility and reinforce the audio explanations.
By applying these tips and utilizing the editing tools that we find most intuitive and comfortable, our goal is to produce high-quality travel videos that showcase our professionalism as journalists. This includes thorough research and sourcing, as well as proficient editing techniques. Effective narration and a polished voiceover are essential to conveying our personal brand as travel journalists and ensuring the final product reflects our expertise.
Monetizing Your Travel Video Project
Starting a personal project and achieving monetization is possible with time, dedication, and perseverance. Building your own personal brand as a travel video journalist can become a reality and generate income. So, how can you make it happen?
- Sponsored Content
- Affiliate Marketing
- Advertising Revenue
- Subscriptions
- Collaborations
Artificial Intelligence in the World of Travel Videos
Artificial Intelligence has become an integral part of our lives and is steadily advancing in sophistication. It’s a valuable tool undergoing continuous evolution and is increasingly applied in various disciplines of travel journalism, including the creation of travel videos. AI can streamline the production process and generate ideas, though it is essential to maintain a human touch in the creative process.
Leveraging AI’s lack of a “soul” allows us to enhance our travel videos with a unique human element. As travel journalists, it is crucial to stay informed about AI advancements and use these tools to differentiate our content from more “robotic” outputs.
The School of Travel Journalism offers expert instruction in every facet of the travel and tourism sector. By enrolling in the Master’s program you can enhance your skills, develop your own projects under expert guidance, and become a versatile and accomplished travel communication professional.