How to Turn Social Media Into Your Craft

Camera, travel journal, passport, phone with scenic post, and coffee on yellow table

Can an Instagram account turn into an actual career? That question ran through the fifth open class of this cycle at the School of Travel Journalism’s Master in Travel Journalism, taught by a social media strategist, content creator, and professor of Social Media for Travel Journalists at the school. She didn’t stumble into social media, … Read more

When the Guide Writes the Country: GUIDEKS, Kosovo and the Craft of Responsible Storytelling

Travelers walking along a cobblestone street in a historic hillside town

Every travel story about a destination passes through a filter that almost none of them name: the local guide. Who trains that guide, who licenses them, and who decides what they may say out loud is the quiet machinery behind an enormous amount of what the world reads about a place. On 3 September 2026, … Read more

Is AI-Generated Travel Content Innovation or a Threat? A Debate with Amditis and de Rivera

STJ debate on AI-generated travel content: innovation or threat, with Amditis and de Rivera

What if the next travel article you read wasn’t written by anyone who was actually there? That question sat underneath the second open class of this cycle at the School of Travel Journalism’s Master in Travel Journalism, a debate between Amditis and Laura G. de Rivera on one of the most polarizing topics in the profession right now: generative AI.

From Our Classrooms to National Geographic: Héctor Ruiz Golobart’s Story

One of our students in the Master in Travel Journalism, Héctor Ruiz Golobart, has just been featured in an interview with National Geographic Traveler Spain, where he speaks about his work as an ethnographic photographer across Africa. It’s a recognition that fills us with pride, and one we wanted to share with our whole community. … Read more

STJ and Food and Travel México Formalise a Partnership to Open Real Doors in Specialist Journalism

STJ has signed a collaboration agreement with Food and Travel México, a leading publication in travel journalism and gastronomic communication in Latin America. Through this exclusive channel, STJ students and graduates can access real content projects with this international publication and publish under their own byline.

Sustainable Travel Journalism: Telling Stories Responsibly

Every travel story we publish is also an invitation. It tells readers where to go, what to admire and how to behave once they arrive. In a world of overcrowded destinations and carefully staged “eco” campaigns, that responsibility has never weighed more. Sustainable travel journalism asks a simple but demanding question: are we telling stories that respect the places and people we write about, or are we quietly selling them out?

Contact

School of Travel Journalism S.L.

CIF: B44734986

BARCELONA, SPAIN

+44 7361587597

hola@schooloftraveljournalism.com

In partnership with