Interview with Daniel Martínez Junquera, Director of Visit Gijón
In-depth interview with Daniel Martínez Junquera, Director of Visit Gijón and head of the city’s tourism promotion. The piece provides a strategic perspective on the challenges of sustainable urban tourism, digital campaigns, territorial diversification, the push for MICE tourism, and the integration of the local community into the visitor experience. A well-rounded article that combines data, institutional insight, and analysis of current trends in responsible tourism.