If you have texts, photographs, videos, or podcasts that you would love to share with the world but you don’t know where to start, we will tell you where you can start publishing your travel content to make yourself known, create a personal brand, and share your experiences with others.
It may be the blue town of Chefchaouen, the colorful temples of South India, or the tropical charm of Trinidad and Tobago. The fact is that you have come up with a very successful text that you would love to share with the world. What do we do? Should we bind it to give it to the family? Do we keep it in the drawer of texts that will never be published? NO WAY! There is life beyond.
The first thing you need is to have confidence in yourself and investigate the different channels where you can publish that inspiring writing. Especially in a world where new technologies and the Internet allow us to share content with users all over the planet, the following ways to publish your travel writing are waiting for you.
And if you also have photographs, videos, or podcasts to accompany your texts, even better. Being a versatile and complete travel journalist is essential to attract attention and differentiate yourself from other professionals in the sector.
Where to publish and start building your CV as a travel journalist?
Social Media
Nowadays, who doesn’t have a smartphone and profiles on social networks? In a world where connectivity and access to information are at our fingertips, platforms such as Instagram, TikTok, Facebook, and YouTube have become ideal showcases for sharing travel journalist content. The first step is to choose one, two or three social media in which to dedicate content creation and publish on a recurring basis two or three days a week.
- Instagram: The most popular and visual platform for excellence. Perfect for displaying stunning photos of your travels in short stories, short videos (reels), and carousel posts. Use relevant hashtags, music, and geotags to increase your reach and attract an audience that shares your travel interests.
- Facebook: This social media still remains a robust platform for sharing longer, more detailed content, such as articles, photo albums, and links to your travel blogs. Travel groups and dedicated pages also offer an active community where you can interact with other travelers and followers.
- TikTok: It’s ideal for short, dynamic videos that capture exciting moments of your adventures. Here you can experiment with music, effects, and viral trends to make your content more engaging and shareable. Upload your content to the For You page and wait for one of your videos to go viral.
- YouTube: Is the best platform for long, detailed videos such as travel vlogs, documentaries, and guides. Here you can tell richer stories and share in-depth experiences, attracting an audience looking for informative and entertaining visual content.
You have a smartphone and the possibility of adding an Instagram account. There you have it: a board ready to fill with inspiring publications that do not lack good texts accompanied by visual material. You can be inspired by accounts like the photograph Aníbal Bueno, teacher of the Master’s degree in Travel Journalism. Try publications in different styles to show all your ideas, there will be time to know which content is most successful or with which you feel most comfortable. Of course, to make prettier posts, use apps like Instasize or Canva.
To stand out on social media as a travel journalist, it is essential to choose archetypes that align with your personality and interests. Here we present two archetypes that may be ideal:
- The expert
- The storyteller
- The activist
- The artist
- The rebel
- The comedian
- The lifestyle
- The adventurer
- The educator
Publishing as a travel journalist on social media allows you to reach a global audience and share your adventures in a creative and meaningful way.
Write to a travel media
In previous posts we have discovered some of the most influential travel magazines on the market such as Condé Nast Traveler or National Geographic Travel, which generate content daily, both in their digital and paper versions. Research which magazine you think your style would fit best in and write to the address in the Contact tab or the publisher’s social media account. Prepare a good pitch, show some of your work (even if it’s a blog post) and wait. Good luck!
Start your own blog
If you are one of those people who writes everything down in a notebook, you have traveled a lot and you have a lot of material, why not share it on your own blog? Buy your domain and hosting on websites like WordPress for a modest monthly price and start publishing content providing tips, curiosities or recommendations related to your travels. Don’t forget to accompany the texts with photographs and enhance SEO so that Mr. Google indexes your blog well and more users come to you.
Have your own newsletter
The newsletter has re-emerged as a refuge for journalists and writers who seek to express their thoughts beyond the media in which they collaborate. Unlike the blog, the newsletter is a regular content newsletter sent to your subscribers in a much simpler and “to the point” format. The newsletter will not only allow you to increase your database but also redirect traffic to your website or blog as the best complement.
On websites like Substack you can create your own newsletter for free in a matter of seconds.
To boost your list of future subscribers and email marketing, there is nothing better than creating an account at MailChimp.
Publish a book
You may have been working on that novel inspired by an elephant and its keeper whom you met in Sri Lanka. Tell about your year-long backpacking trip around the world or write an essay about the influence of chicharrón on Latin American culture. The reason doesn’t matter, just a good thread and enough material to create your own book and publish it. As? Writing to travel publishers, or even self-publishing your book by uploading the PDF document to Amazon Kindle Direct Publishing, the most important platform for independent writers in the world.
Create your own travel podcast
Creating a podcast can be an excellent idea for travel journalists. It allows you to connect with your audience on a more personal level, share in-depth stories, and provide valuable insights that can’t always be conveyed through written articles or social media posts. Podcasts are becoming increasingly popular, and as a travel journalist, you have unique experiences and stories that can captivate and educate listeners.
There are several platforms where you can publish your podcast to reach a wide audience, including:
- Spotify: One of the most popular platforms with a large and diverse audience.
- Apple Podcasts: Widely used by iPhone users and known for its extensive podcast library.
- iVoox: Popular in Spanish-speaking countries, offering a variety of genres and categories.
- Google Podcasts: Easily accessible for Android users, providing a seamless listening experience.
- Stitcher: Known for its podcast recommendation engine and user-friendly interface.
- SoundCloud: Allows for easy sharing and embedding on other websites and social media.
The Creation Process:
- Theme
- Description
- Episodes
- Cover
- Publishing schedule
With the School of Travel Journalism’ s Master degree in Travel Journalism you can expand your reach, diversify your content offerings, and establish yourself as a versatile travel journalist. So, grab your microphone, outline your first few episodes, and get ready to share your travel adventures with the world!
