How to Turn Social Media Into Your Craft

Camera, passport, notebook and phone laid out on a table before a trip

Can an Instagram account turn into an actual career? That question ran through the fifth open class of this cycle at the School of Travel Journalism’s Master in Travel Journalism, taught by a social media strategist, content creator, and professor of Social Media for Travel Journalists at the school. She didn’t stumble into social media, … Read more

When the Guide Writes the Country: GUIDEKS, Kosovo and the Craft of Responsible Storytelling

Travelers with cameras walking down a cobbled street in a historic hillside town

Every travel story about a destination passes through a filter that almost none of them name: the local guide. Who trains that guide, who licenses them, and who decides what they may say out loud is the quiet machinery behind an enormous amount of what the world reads about a place. On 3 September 2026, … Read more

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