Can an Instagram account turn into an actual career? That question ran through the fifth open class of this cycle at the School of Travel Journalism’s Master in Travel Journalism, taught by a social media strategist, content creator, and professor of Social Media for Travel Journalists at the school. She didn’t stumble into social media, … Read more
Every travel story about a destination passes through a filter that almost none of them name: the local guide. Who trains that guide, who licenses them, and who decides what they may say out loud is the quiet machinery behind an enormous amount of what the world reads about a place. On 3 September 2026, … Read more
What if the next travel article you read wasn’t written by anyone who was actually there? That question sat underneath the second open class of this cycle at the School of Travel Journalism’s Master in Travel Journalism, a debate between Amditis and Laura G. de Rivera on one of the most polarizing topics in the profession right now: generative AI.
There are as many destinations as there are ways to evoke an inspiring travel story. If you want to sharpen your style and find what sets you apart, here are the best tips for cultivating your own voice through travel writing.
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